Rev Max Notes 7/7/09
Star Report
97% Rev Par
Moving in the right direction
Group was our largest segment, and the transient did real well
We do not need to be so aggressive at lowering prices on wholesale- could afford to raise some of those rates
GRC
July
Revenue down ($23,192)
ADR down ($24)
Down 39 rooms
August
Revenue up $57,984
ADR down ($16)
Up 659 rooms
September
Revenue down ($26,355)
ADR down ($11)
Down 149 rooms
July- Fourth of July had unimpressive pickup (expected)
Didn’t add much for groups this week, and have no tentatives
August- Nothing new on books since last week
September- have a couple of strong tentatives: Conagra and Kiewit
New sales manager Kathryn is taking over Ashley’s old accounts and some of Wendy’s
Need to work on adding more group sales and focusing on transient and negotiated over wholesale
Future Pace:
July: remained about the same; 5/7; index of 71%
August: doubled index to 87%; 5/7
September: looks good overall; 3/7; not a lot on the books yet though
No big changes in the Forecast
Middle two weeks of August are busy, but the first and last week don’t have much going on in them.
Put a two night minimum restriction on the nights of August 12th, 13th, and 19th
Ideas for a Labor Day promo? That Thursday through Monday; (possible chophouse gift certificates and/or bottles of wine)
River city Round up is coming up on Sept 24th- possible package around then to boost sales
Idea of Charity Benefit possibly- (Ronald McDonald House)
___________________________________
Sara Olson
Sales Assistant
P- 402.231.6099 F- 402.341.2383
www.magnoliahotels.com
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